Featured Work

IDEAS ARE GREAT. IMPACT IS BETTER.

Work built on strategy, delivered with craft, measured against business outcomes.

Brand Strategy

Northline Technologies

Challenge: A 14-year-old enterprise technology firm with strong engineering credibility and a brand that read like a vendor, not a partner.
Strategy: We rebuilt the positioning around outcome ownership, then rewrote the narrative architecture from sales deck to careers page.
Creative Direction: A precise, engineered identity system: monolithic type, restrained colour, technical detailing.
Execution: Identity rollout, website, sales enablement, thought-leadership programme and an ABM media layer.

Outcome — 3.1x qualified pipeline and a 42% lift in enterprise shortlisting within two quarters.

Performance

Vertex Living

Challenge: Revenue plateaued while acquisition costs climbed across every paid channel and repeat purchase stalled.
Strategy: We shifted the model from ROAS chasing to contribution-margin planning, with creative volume as the primary growth lever.
Creative Direction: A modular content system producing 60+ tailored assets per month from one idea.
Execution: Full-funnel paid media, lifecycle CRM, storefront CRO and marketplace expansion.

Outcome — 68% revenue growth, 31% lower blended CAC and repeat rate up from 18% to 29%.

Experiential

Arcadia Retail

Challenge: A retail group competing for attention at an exhibition where every competitor looked identical.
Strategy: We designed the stand as a narrative journey instead of a display, engineered for dwell time and capture.
Creative Direction: Architectural light, deep navy volumes and a single red thread running through the entire experience.
Execution: Experience design, build, staffing, content capture and a paired social campaign.

Outcome — 4,200 qualified conversations and 9.4M earned impressions across three days.

Testimonials

TRUSTED BY BRANDS
THAT THINK FORWARD.

“OTB rebuilt our positioning from the ground up. Within two quarters we were being shortlisted for deals we never used to hear about.

Ananya Mehra

Chief Marketing Officer, Northline Technologies

“They think like a business partner first and an agency second. That difference shows up in the numbers.

Rohan Kapoor

Founder & CEO, Vertex Living

“The creative was bold, but the discipline behind the media plan is what actually scaled us.

Sana Qureshi

Head of Growth, Lumea Health

“One team for strategy, content, performance and PR. We stopped managing agencies and started building the brand.

Vikram Rathore

Director of Brand, Arcadia Retail

Be Relevant

Let's create something people remember — and a strategy that makes your business grow.